As FLOR expanded from a primarily designer audience into the mass consumer market, we adapted the unbound tabloid catalog we launched it with to a more standard size. We kept the proportions and look close to the original, filled it with beautiful photography, added alternate covers for multiple mailings, and included consumer-friendly features throughout.

 

Client: Interface FLOR
Services: Design
Collaborators: Robert Valentine, Judy Minn, Stephen Johnson, David Meredith