O.C. Tanner wanted to feature three products distinctly in their new exhibition booth. We used a color-coded pixel pattern on the floor to identify areas dedicated to each product and carried that look throughout the booth. Staff T-shirts, video, and collectible pins all reinforced the color associations. And visitors got a tabloid brochure in an oversized bag that could devour any other bag at the show.
Client: O.C. Tanner Services: Design, Art Direction Collaborators: Julia LaPine, Chris Drysdale, Scott Arrowood, Stephanie Brocious, The Design Farm