O.C. Tanner helps companies celebrate their employees’ work anniversaries. Two years after we reimagined their flagship product, giving it a new name and purpose, Yearbook had become wildly successful and our team was asked to strengthen its presence. We used brighter colors, bolder imagery, and a more confident tone to shout about this industry-changing product in print collateral, apparel, direct mail, and video.

 

Client: O.C. Tanner
Services: Design, Art Direction, Lettering
Collaborators: Julia LaPine, Chris Drysdale, Scott Arrowood, Stephanie Brocious, Meg Smith, Darren Elwood