Ray is a third-generation barber who opened his first shop on a shoe string years before barber shops made a big comeback. As a long-time customer, I thought his brand needed an update to keep up in what had become a very trendy industry, while maintaining a traditional feel that Ray has always tried to cultivate. I built this unsolicited brand makeover beginning with a set of logos and other elements applied to his original storefront, website, social media, and business cards. I also explored buttons, balloons, and a T-shirt as new merchandise and giveaway options.


Client: Ray’s Barber Shop
Services: Creative Direction, Design, Lettering, Strategy, Merchandising